First it is a cooperative of professional managers, designed to:
Give us all leverage as the biggest, but as yet unrewarded, suppliers in this market. As a large group we have influence over the booking channels and others.
Build direct bookings by working together and sharing guest introductions. That is the big longer term prize.
What we stand to gain for example:
If Airbnb or booking.com discounted their fees by 1% point for professional managers, we would gain maybe 5% in margin…all profit. Every direct booking we get through cooperation is worth an extra 20% to us or our landlord clients ..and 6% more is the very least we will gain.